Thursday, April 12, 2012

Handling a Traffic Spike

How often have you dreamt of a sudden huge traffic to your site? Well, are you ready if it happens? growth in traffic is a occasion of ecstasy for most website owners, but if the surge is too much for your site to handle, it may crash!

This happens normally if you have the chance of putting something very viral onto your site. Suppose it's the death of Osama Bin Laden that you are featuring in a video just after the instance he is being shot or the aftermath of a nuclear disaster that just happened. Visitors come flooding in to read the news as it happens. The occasion your site becomes popular, there is a high chance that it may go down. Phew! While this is not a quarterly phenomenon, you must be able to deal with the demand. There are several ways you can downsize the pressure of a sudden surge.

1. Having a lighter version of your site: In case you see a sudden growth in traffic to your site you can effectively switch onto the lighter version of it. A recommended way of doing so is by enabling the mobile version of your site. During traffic spikes you could allow the mobile version to be available in desktops.

2. A lighter version of your homepage: generally it's the homepage of your site that is requested in the event of a traffic spike. It's from the homepage that the specific link is requested. If a specific picture or video in your site has been responsible for the surge, prepare a lighter version of it. This can be achieved by replacing images with texts, using more of Html content, excluding Flash images wherever potential and using static pages over dynamic ones. The ones supplanted puts a higher load on the servers.

3. Third party services: There are platforms like Google Blogs, Google Docs that you can seek use of. These servers will be able to deal with the high traffic. What you need to do is transferring a copy of your site to these platforms such that the traffic gets divided.

4. Using lightweight formats: Downloadable information if in case,granted by your site should be of lighter formats. Think using a text or Ms word file instead of a Pdf file. These lightweight formats are easier to index fully and the same information is in case,granted at a fraction of the former file size.

5. Xml and Csv data: When providing numerical data use the lighter Xml and/or Csv formats. These are actually retrievable and your information passes on actually to more estimate of requests.

Handling a Traffic Spike

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